CRU | Winery Websites, eCommerce, Wine Club & Marketing Automation

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DIRECT TO CONSUMER PLATFORM

Engage and manage customers, online sales, wine club subscriptions, gifting or email campaigns through the most flexible eCommerce platform for alcohol beverages.

The CRU platform was born out of recognising a need for a flexible solution that could suit wineries big and small. Built on open source WordPress and Woocommerce, CRU use a mix of sourced and proprietary features.

Connect your store with other business systems to eliminate double handling and increase efficiencies. Integrate with accounting, POS, fulfillment, inventory management, shipping and more…

‘CRAFT YOUR OWN’ WINE CLUB

Out-of-the-box, CRU Wine Club enables customers to select the wines they want, when they want to receive them and based on the quantity and frequency they select, determines their discount.

‘Craft Your Own’ subscription plans
‘Set Pack’ subscription plans
Advanced subscription tools
Automation integration
Increase your revenue

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CRU combines a highly customisable Wine Club platform, and the most advanced marketing automation to build your loyal customers and grow your business.

AUTOMATED EMAIL MARKETING

Keep your customers engaged with your brand at every step of their lifecycle. Automate communication that is both targeted and engaging to increase loyalty and maximise value per customer.

1 to 1 communication
Follow up abandoned carts
Inactive users
New customer purchase
Loyalty recognition

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CRU BOOKINGS ENGINE

This powerful extension allows you to sell time or date-based bookings, adding a new product type to your WooCommerce site. Perfect for those wanting to offer winery tours, group tastings or other services.

Book resources
Book blocks of time
Use the CRU payment gateway to take payments
Admin create manual bookings
Control booking availability

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Powering Hundreds of Wineries

CRU clients range from small family wineries to large businesses with dedicated digital marketing teams. Our tools are easy to use, flexible and provide efficiencies for day to day DTC management. We have packages to suit all wineries. Need an enterprise solution? Contact us today.

OUR PACKAGES