CRU | Winery Websites, eCommerce, Wine Club & Marketing Automation

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DIRECT TO CONSUMER AGENCY

Engage and manage customers, online sales, wine club subscriptions, gifting or chatbot campaigns through the flexible eCommerce platforms customised for selling DTC

The CRU agency was born out of recognising a need for flexible solutions that could suit wineries big and small. Our websites are built on open source WordPress and Woocommerce, as well as Shopify. CRU use a mix of proprietary and sourced features.

Connect your store with other business systems to eliminate double handling and increase efficiencies. Integrate with accounting, POS, fulfillment, inventory management, shipping and more…

‘USER CHOICE’ WINE CLUB

Out-of-the-box, CRU Wine Club enables customers to select the wines they want, when they want to receive them and based on the quantity and frequency they select, determines their discount.

‘User Choice’ subscription plans
‘Set Pack’ subscription plans
Advanced subscription tools
Automation integration
Increase your revenue

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CRU combines a highly customisable Wine Club software, and the most advanced marketing automation to build your loyal customers and grow your business.

AUTOMATED EMAIL MARKETING

Keep your customers engaged with your brand at every step of their lifecycle. Automate communication that is both targeted and engaging to increase loyalty and maximise value per customer.

1 to 1 communication
Follow up abandoned carts
Inactive users
New customer purchase
Loyalty recognition

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CRU BOOKINGS ENGINE

This powerful extension allows you to sell time or date-based bookings, adding a new product type to your WooCommerce site. Perfect for those wanting to offer winery tours, group tastings or other services.

Book resources
Book blocks of time
Use the CRU payment gateway to take payments
Admin create manual bookings
Control booking availability

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Working with Wineries to Achieve their Goals

CRU clients range from small family wineries to large businesses with dedicated digital marketing teams. Our tools and eCommerce platforms are easy to use, flexible and provide efficiencies for day to day DTC management. We have solutions to suit all budgets. Need an enterprise solution? Contact us today.