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CRU | eCommerce
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DIRECT TO CONSUMER PLATFORM

The CRU platform was born out of recognising a need for a flexible solution that could suit the needs of all wineries big and small. Built on open source WordPress and Woocommerce, CRU use a mix of sourced and proprietary features.

OUT OF BOX

The following are CRU’s Out-of-the-box features. A feature you need is not there? CRU has access to thousands of developers creating eCommerce features daily. This is the power and flexibility of using open source software.

PRODUCTS

The following are CRU’s Out-of-the-box feature, but CRU has access to thousands of developers creating eCommerce features for not only wine but all other kinds of stores.

  • Create and delete products
  • Add products to multiple product categories
  • Set/Schedule sale price
  • Add critic point score
  • Set a minimum or maximum quantity per checkout
  • Link a promo code to a product.
  • Video notes
  • Duplicate products
  • Virtual Products
  • Downloadable products
  • Variable Products
  • Subscription Products
  • Variable Subscription Products
  • Social sharing
  • Customers reviews
  • Upsells and cross-sells for each product.

Products continued…

The following are CRU’s Out-of-the-box feature, but CRU has access to thousands of developers creating eCommerce features for not only wine but all other kinds of stores.

  • Build a “grouped” product using multiple existing products.
  • Set custom attributes per product.
  • Add a purchase note for specific products.
  • Add a customer to a predefined “group” when purchasing specific products.
  • Remove a customer from a predefined “group” when purchasing specific products
  • Set dynamic pricing either % discount, $ discount or fixed price per product based on “groups”.
  • Set various shipping classes per product. Example “Free Shipping”.
  • Gifting including club gifting and gift vouchers
  • Compare products
  • Featured products
  • Sale products
  • Quick look
  • Quick add to cart
  • Wish list

Orders

The following are CRU’s Out-of-the-box feature, but CRU has access to thousands of developers creating eCommerce features for not only wine but all other kinds of stores.

  • Add tracking number
  • Print invoice or packing slip
  • Set minimum order quantity (cart checkout)
  • Set minimum order value (cart checkout)
  • Guest Checkout
  • International ordering
  • IP/Geo locate based sales, products and content

REPORTS

The following are CRU’s Out-of-the-box feature, but CRU has access to thousands of developers creating eCommerce features for not only wine but all other kinds of stores.

  • Orders (can define date ranges)
  • Advanced subscription tools
  • Sales by:
    • Date
    • Product
    • Category
  • Coupons by date
  • Carts:
    • Abandoned carts by date
    • Abandoned carts by product

CUSTOMER MANAGEMENT

The following are CRU’s Out-of-the-box feature, but CRU has access to thousands of developers creating eCommerce features for not only wine but all other kinds of stores.

  • View past orders
  • Update billing and shipping details
  • Manage credit cards
  • Modify wine club custom wine selection
  • Switch between packs or custom wine mix

COUPONS (PROMO CODES)

The following are CRU’s Out-of-the-box feature, but CRU has access to thousands of developers creating eCommerce features for not only wine but all other kinds of stores.

  • Create coupons based on:
    • cart % or $ discount
    • product % or $ discount
    • Store credit/gift certificate
  • Other Parameters:
  • Allow free shipping
  • Expiry date for use per coupon
  • Auto generate coupons
  • Show on cart/checkout (populates a code for all users to see at cart/checkout)
  • Restrict usage based on spend, products, product categories, email address.
  • Usage limit per coupon/per user
  • Limit to include or exclude “groups”
  • Buy x get x free

SHIPPING

The following are CRU’s Out-of-the-box feature, but CRU has access to thousands of developers creating eCommerce features for not only wine but all other kinds of stores.

  • Set shipping price per state (Flat Rate Shipping)
  • Shipper per zone
  • Australia Post
  • Fastway
  • Sendle
  • UPS
  • USPS
  • FedEx
  • Canada Post
  • Shipwire
  • Ship Compliance

WINE CLUB – Admin Management

The following are CRU’s Out-of-the-box feature, but CRU has access to thousands of developers creating eCommerce features for not only wine but all other kinds of stores.

  • Lists active wine club members and details about their subscription
  • Manage wine club members:
    • Update credit card
    • Update Billing and Shipping
    • Update wines for ‘Choose Your Own’ option
    • Switch between set packs
  • Craft your own subscription plans
  • Advanced subscription tools
  • Automation integration
  • Increase your revenue
  • Craft your own subscription plans
  • Advanced subscription tools
  • Automation integration
  • Increase your revenue

AUTOMATED WINE CLUB (SUBSCRIPTION)

The following are CRU’s Out-of-the-box feature, but CRU has access to thousands of developers creating eCommerce features for not only wine but all other kinds of stores.

  • Ability to sell set packs or allow customers to chose their own custom wine mix
  • Automate payments from customers – No need for batch processing
  • Set date ranges or allow customers to chose their own shipment dates
  • Rolling subscription or set months
  • Tiered membership groups based on quantity or frequency of delivery
  • Customer management
    • Set date range
    • Change billing and shipping details
    • Update custom wine mix prior to next shipment
    • Manage credit cards
    • Manage subscription packs

CRM

The following are CRU’s Out-of-the-box feature, but CRU has access to thousands of developers creating eCommerce features for not only wine but all other kinds of stores.

  • View customer’s purchase history, top products purchased, membership group and if they have subscribed to a mailing list
  • Track customers orders and filter list by:
    • Lifetime value
    • Products purchased
    • Customer

AUTOMATED EMAIL MARKETING

The following are CRU’s Out-of-the-box feature, but CRU has access to thousands of developers creating eCommerce features for not only wine but all other kinds of stores.

  • Some workflow examples:
    • Automate an email based on a product or product category purchased.
    • Automate an email based on customer order quantity or order lifetime value.
    • Abandoned Cart and follow on Abandoned Cart
    • Inactive Customers – Retention for customers who have purchased twice or more in the past, but have not made a purchase for a set time
    • Follow Ups – Sends an email after a variable time after purchase, with an offer such as free shipping for next purchase
    • Automatically generate personalised coupons for any workflow
    • Full reporting: Opens, coupon use, conversion rates and conversion list
    • 20,000 trigger/action combinations – read more

GOOGLE ANALYTICS INTEGRATION

The following are CRU’s Out-of-the-box feature, but CRU has access to thousands of developers creating eCommerce features for not only wine but all other kinds of stores.

  • Track site visitation
  • Track eCommerce sales

INTEGRATIONS

Connect your store with other business systems to eliminate double handling and increase efficiencies. Integrate with accounting, POS, fulfillment, inventory management, shipping and more…

  • All
  • Shipping
  • Payment Gateway
  • Accounting
  • Inventory
  • POS
  • Email Marketing
  • ERP
  • More

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