CRU | eCommerce
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DIRECT TO CONSUMER AGENCY

The CRU agency was born out of recognising a need for a flexible solution that could suit the needs of all wineries big and small. Built on open source WordPress and Woocommerce, CRU uses a mix of sourced and proprietary features. Want a simpler self-managed eCommerce solution? We can recommend Shopify.

Suite of plugin features used for WORDPRESS / WOOCOMERCE

The following are CRU’s features for our WordPress/Woocommerce builds. A feature you need is not there? CRU can custom develop a feature specific to your requirements.

PRODUCTS

The following are CRU’s features for our WordPress/Woocommerce builds. A feature you need is not there? CRU can custom develop a feature specific to your requirements.

  • Create and delete products
  • Add products to multiple product categories
  • Set/Schedule sale price
  • Add critic point score
  • Set a minimum or maximum quantity per checkout
  • Link a promo code to a product.
  • Video notes
  • Duplicate products
  • Virtual Products
  • Downloadable products
  • Variable Products
  • Subscription Products
  • Variable Subscription Products
  • Social sharing
  • Customers reviews
  • Upsells and cross-sells for each product.

Products continued…

The following are CRU’s features for our WordPress/Woocommerce builds. A feature you need is not there? CRU can custom develop a feature specific to your requirements.

  • Build a “grouped” product using multiple existing products.
  • Set custom attributes per product.
  • Add a purchase note for specific products.
  • Add a customer to a predefined “group” when purchasing specific products.
  • Remove a customer from a predefined “group” when purchasing specific products
  • Set dynamic pricing either % discount, $ discount or fixed price per product based on “groups”.
  • Set various shipping classes per product. Example “Free Shipping”.
  • Gifting including club gifting and gift vouchers
  • Compare products
  • Featured products
  • Sale products
  • Quick look
  • Quick add to cart
  • Wish list

Orders

The following are CRU’s features for our WordPress/Woocommerce builds. A feature you need is not there? CRU can custom develop a feature specific to your requirements.

  • Add tracking number
  • Print invoice or packing slip
  • Set minimum order quantity (cart checkout)
  • Set minimum order value (cart checkout)
  • Guest Checkout
  • International ordering
  • IP/Geo locate based sales, products and content

REPORTS

The following are CRU’s features for our WordPress/Woocommerce builds. A feature you need is not there? CRU can custom develop a feature specific to your requirements.

  • Orders (can define date ranges)
  • Advanced subscription tools
  • Sales by:
    • Date
    • Product
    • Category
  • Coupons by date
  • Carts:
    • Abandoned carts by date
    • Abandoned carts by product

CUSTOMER MANAGEMENT

The following are CRU’s features for our WordPress/Woocommerce builds. A feature you need is not there? CRU can custom develop a feature specific to your requirements.

  • View past orders
  • Update billing and shipping details
  • Manage credit cards
  • Modify wine club custom wine selection
  • Switch between packs or custom wine mix

COUPONS (PROMO CODES)

The following are CRU’s features for our WordPress/Woocommerce builds. A feature you need is not there? CRU can custom develop a feature specific to your requirements.

  • Create coupons based on:
    • cart % or $ discount
    • product % or $ discount
    • Store credit/gift certificate
  • Other Parameters:
  • Allow free shipping
  • Expiry date for use per coupon
  • Auto generate coupons
  • Show on cart/checkout (populates a code for all users to see at cart/checkout)
  • Restrict usage based on spend, products, product categories, email address.
  • Usage limit per coupon/per user
  • Limit to include or exclude “groups”
  • Buy x get x free

SHIPPING

The following are CRU’s features for our WordPress/Woocommerce builds. A feature you need is not there? CRU can custom develop a feature specific to your requirements.

  • Set shipping price per state (Flat Rate Shipping)
  • Shipper per zone
  • Australia Post
  • Fastway
  • Sendle
  • UPS
  • USPS
  • FedEx
  • Canada Post
  • Shipwire
  • Ship Compliance

WINE CLUB – Admin Management

The following are CRU’s features for our WordPress/Woocommerce builds. A feature you need is not there? CRU can custom develop a feature specific to your requirements.

  • Lists active wine club members and details about their subscription
  • Manage wine club members:
    • Update credit card
    • Update Billing and Shipping
    • Update wines for ‘Choose Your Own’ option
    • Switch between set packs
  • Craft your own subscription plans
  • Advanced subscription tools
  • Automation integration
  • Increase your revenue
  • Craft your own subscription plans
  • Advanced subscription tools
  • Automation integration
  • Increase your revenue

AUTOMATED WINE CLUB (SUBSCRIPTION)

The following are CRU’s features for our WordPress/Woocommerce builds. A feature you need is not there? CRU can custom develop a feature specific to your requirements.

  • Ability to sell set packs or allow customers to chose their own custom wine mix
  • Automate payments from customers – No need for batch processing
  • Set date ranges or allow customers to chose their own shipment dates
  • Rolling subscription or set months
  • Tiered membership groups based on quantity or frequency of delivery
  • Customer management
    • Set date range
    • Change billing and shipping details
    • Update custom wine mix prior to next shipment
    • Manage credit cards
    • Manage subscription packs

CRM

The following are CRU’s features for our WordPress/Woocommerce builds. A feature you need is not there? CRU can custom develop a feature specific to your requirements.

  • View customer’s purchase history, top products purchased, membership group and if they have subscribed to a mailing list
  • Track customers orders and filter list by:
    • Lifetime value
    • Products purchased
    • Customer

AUTOMATED EMAIL MARKETING

The following are CRU’s features for our WordPress/Woocommerce builds. A feature you need is not there? CRU can custom develop a feature specific to your requirements.

  • Some workflow examples:
    • Automate an email based on a product or product category purchased.
    • Automate an email based on customer order quantity or order lifetime value.
    • Abandoned Cart and follow on Abandoned Cart
    • Inactive Customers – Retention for customers who have purchased twice or more in the past, but have not made a purchase for a set time
    • Follow Ups – Sends an email after a variable time after purchase, with an offer such as free shipping for next purchase
    • Automatically generate personalised coupons for any workflow
    • Full reporting: Opens, coupon use, conversion rates and conversion list
    • 20,000 trigger/action combinations – read more

GOOGLE ANALYTICS INTEGRATION

The following are CRU’s features for our WordPress/Woocommerce builds. A feature you need is not there? CRU can custom develop a feature specific to your requirements.

  • Track site visitation
  • Track eCommerce sales

BOOKINGS

The following are CRU’s features for our WordPress/Woocommerce builds. A feature you need is not there? CRU can custom develop a feature specific to your requirements.

  • Create booking slots
  • Intuitive booking management
  • Multi-person bookings
  • Manually create bookings
  • Customer email notifications
  • Custom-tailored booking costs
  • Booking confirmation controls
  • Control booking availability

OUT OF THE BOX – SHOPIFY

The following are Shopify’s Out-of-the-box features. Unfortunately, CRU club is currently not available for Shopify, however, we expect to release it by mid-2019. Please contact us here to be added to the beta launch list. A feature you need is not there? Check out the Shopify App Store here to find a feature suited to your needs. Provide CRU with a scoping document and we can determine the best set up for your business.

STOREFRONT

The following are Shopify’s Out-of-the-box features. To extend Shopify, visit the Shopify App store to find an App to suit your needs.

    • Mobile commerce ready
    • Full blogging platform
    • Brand and customize your online store
    • Web-based website builder
    • Various home page sections to choose from

SHOPPING CART

The following are Shopify’s Out-of-the-box features. To extend Shopify, visit the Shopify App store to find an App to suit your needs.

  • Free SSL certificate
  • Accept credit cards with Shopify
  • Mulitple payment gateways
  • Offer free shipping
  • Multiple languages
  • Abandoned checkout recovery
  • Flexible shipping rates.
  • Automatic taxes (WET not included)

STORE MANAGEMENT

The following are Shopify’s Out-of-the-box features. To extend Shopify, visit the Shopify App store to find an App to suit your needs.

  • Customer profiles
  • Customer accounts
  • Customer groups
  • Order fulfillment
  • Refunds
  • Manage on the go
  • Email templates

MARKETING & SEO

The following are Shopify’s Out-of-the-box features. To extend Shopify, visit the Shopify App store to find an App to suit your needs.

  • Search engine optimised
  • Generated sitemap.xml
  • Discounts
  • Gift cards
  • Social media integration
  • Product reviews
  • Sell on Facebook

PRODUCTS

The following are Shopify’s Out-of-the-box features. To extend Shopify, visit the Shopify App store to find an App to suit your needs.

  • Inventory management
  • Product variations
  • Product organisation
  • Multiple images
  • SEO product tags
  • Digital products
  • Import/Export
  • Unlimited products

WEB HOSTING

The following are Shopify’s Out-of-the-box features. To extend Shopify, visit the Shopify App store to find an App to suit your needs.

  • Unlimited bandwidth
  • Email forwarding
  • Level-1 PCI compliant
  • SSL certificate
  • Instant upgrades
  • 99.98% uptime and 24/7 monitoring

ANALYTICS

The following are Shopify’s Out-of-the-box features. To extend Shopify, visit the Shopify App store to find an App to suit your needs.

  • Dashboard
  • Product reports
  • Export reports
  • Google Analytics
  • Traffic/Referral reports