CRU integrates directly into Mailchimp using the Mailchimp API. The integration captures all user data at purchase and creates or update the user profile in Mailchimp within your list or groups within your list. CRU can create multiple sets of conditional rules as well as map the checkout fields with defined Mailchimp merge tags.
The integration allows our clients to build customer segments based on purchase activity to deploy powerful marketing campaigns. Coupled with receiving data from campaign forms and website forms, our clients can drill down to specific user groups to target for new offers, pre-releases, special packs such as verticles or horizontals or communication about events.
The integration eliminates double entry and streamlines data capture. Our clients can then quickly and easily create campaigns to communicate and sell more wine.
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