Marketing Automation

Create loyal lifetime customers and encourage repeat purchasing with personalised, relevant and timely emails – automated by CRU.

Out of the box, CRU provides a range of abandoned cart, VIP and post-purchase emails guaranteed to lift the lifetime value of every customer that visits your winery or website.


From vine to
wine glass

Build anticipation of a new product with updates on the journey and share insights on your unique winemaking process. Engage your customers with tasting notes, virtual tastings, food pairing, and technical information about each and every product. The possibilities are endless.

There’s nothing quite like the direct, genuine connection you get to have when someone pays a visit to your cellar door. And the best part is, your relationship doesn’t need to end once your customer has driven away.

Personalised follow-up emails will keep your visitors engaged with your brand and business, updating them on new products, offering them special deals and creating loyal lifetime customers. CRU’s automated features allow you to weave a narrative from vine to wine glass through timely emails that keep you customers engaged.


Make it

We know that engaging with visitors to your cellar door is one thing, but trying to connect with the anonymous browsers on your site can feel impossible. CRU makes it simple for you to build personal, genuine connections with your website visitors.

Understanding customer behaviour is essential to growing your business. CRU offers powerful user insights, allowing you to track the actions of your website visitors through automated triggers and workflows, leading to increased conversions, opens, shares and much more.

Powerful customer relationship management allows you to develop real connections with your online market. Keep your customers in the loop on new products, special events, and offers. Reward frequent purchasers and recognise VIPs with special offers and discounts or addition into membership groups. With CRU, you can make sure your customers feel special and develop a loyal relationship with your winery.

Our automated remarketing tools offer ongoing engagement and unlimited potential for your winery.



Never let a potential purchase slip past again. CRU allows you to create unique triggers that automatically follow-up with your potential customers. Our powerful Abandoned Cart function will remind your customers when they’ve left wine in their shopping cart, and encourage them to complete their purchase with automated emails at regular intervals.

Have a customer go cold? Re-engage with inactive customers through automated email marketing campaigns offering personalised discounts and product recommendations.


Keep the
conversation going

After a purchase is made, CRU allows you to continue growing your customer relationships.

Check in with your customers to see how they enjoyed their purchase, and request feedback and product reviews. Our platform allows you to automatically reward those customers who take the time to provide their feedback and will keep wine lovers engaged with your products by suggesting similar products they might like.


The special

Everybody likes to feel special. Reward your loyal customers with automatic VIP status and other incentives when they reach different purchase levels. You can even offer personalised coupons and incentives for orders of a certain size and frequency.

With built-in functionality to generate customer-specific special offers, CRU encourages your customers to order more products, more often.