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CRU | Automation
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Automation

Create loyal lifetime customers and encourage repeat purchasing with personalised, relevant and timely emails – automated by CRU.

Out of the box, CRU provides a range of abandoned cart, VIP and post-purchase emails guaranteed to lift the lifetime value of every customer that visits your winery or website.

There are over 20,000 trigger/action combinations to create workflows with. You have the power to build your own workflows or engage us to conduct a workshop and implement a whole 360 degree engagement with your customers and members.

Abandon Cart

Create, engage and manage customers from online sales, wine club subscriptions, gifting or EDM campaigns through the most flexible eCommerce platform for alcohol beverages.

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CRU Wine Club out of the box enables customers to select what wines they want, when they want to receive it and based on the quantity and frequency they select, determines their discount.

Inactive User

Keep your customers engaged with your brand at every step of their lifecycle. Automate timely communication that is targeted with engaging content to increase loyalty and maximise customer value.

New Customer Purchase

Recognise when a customer makes their first online purchase and reward them with engaging content about your brand and an offer to get them spending again.

Cellar Door Purchase Follow Up

Integrate CRU with your Point of Sale and trigger a follow-up email to a visitor who purchases in your cellar door or at an event.

Loyalty Recognition

No one has time to search a CRM to find out if a customer has purchased a high value over a few orders. Trigger this automatically and instead of the email going to the customer, send it to yourself so you can get on the phone to say thank you.

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Leave your email address and get access to an example of our wine club user experience.