Create, engage and manage customers from online sales, wine club subscriptions, gifting or EDM campaigns through the most flexible eCommerce platform for alcohol beverages.
CRU Wine Club out of the box enables customers to select what wines they want, when they want to receive it and based on the quantity and frequency they select, determines their discount.
Keep your customers engaged with your brand at every step of their lifecycle. Automate timely communication that is targeted with engaging content to increase loyalty and maximise customer value.
Recognise when a customer makes their first online purchase and reward them with engaging content about your brand and an offer to get them spending again.
Integrate CRU with your Point of Sale and trigger a follow-up email to a visitor who purchases in your cellar door or at an event.
No one has time to search a CRM to find out if a customer has purchased a high value over a few orders. Trigger this automatically and instead of the email going to the customer, send it to yourself so you can get on the phone to say thank you.