CRU | Our Story
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Our Story

With more than 30 years combined experience in Winery eCommerce, we know that this business is about so much more than what’s in your glass.

Our beautiful websites and automated marketing tools weave a narrative from your cellar door to your online audience, driving engagement and increasing direct to consumer sales.

We are passionate about wineries, and we really understand all the complexities of your business. Speak to our team today to find out how we can help you make more sales and build your customer relationships.

Our Team

During our careers, we realised that wineries require a special type of agency. That’s why we created one solely focused on wine and alcoholic beverages. Together, we make sure you are getting the absolute best results from each of your DTC campaigns by our hands-on approach to tracking, testing and optimising.


13 years in tech and eCommerce. ex. Facebook Inc. (Early hire; Management) Succesful exit – thinktank media which sold in 2011 with a team of 20 staff.

Ben Acott
Co-Founder, Head of USA Office

Speaker, experienced eCommerce marketer within the wine vertical. 15 years experience consulting to small – large wineries on sales and marketing.

Chris Mulhallen
Co-Founder, Head of Australia Office

14 years experience within the digital space with a strong focus on production, content, design and user experience.

Brenton Jervois
Senior Project Manager

San Diego office. Experienced digital marketer.

Meagan Sharp
Head of Marketing

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