Get in contact with CRU to analyse your wine club for growth and increased conversions. We’ll provide you with the strategies required to drive wine club sign-ups at the cellar door and decrease your attrition rates.
All of CRU’s website builds come with CRU Club – the most flexible wine club on the market and the only solution that allows members to manage their own club packs, their own quantities, their own frequencies of delivery before each shipment. This self-management leads to members optimising themselves and not overloading with too much wine – too much wine means they cancel. Our automatic rolling payments free up time for club managers to do what they do best – sign up more members, engage and offer more value to existing members! Having rolling rather than set months means sign-ups occur immediately – you are up-selling an order that is already being placed. Automated emails or sms alerts trigger before each individuals’ shipment, reminding them to update any personal information and most importantly, to change their pack mix or upgrade or downgrade. Major cards are automatically updated (launching April 2019)!!
CRU clients (on average) grew by 30% in 2018 from leveraging CRU Clubs flexible options – many seeing 60-90% growth. Why? Because they are not trying to sell a club pack that the customer may or may not be interested in, they are converting an already in-process sale….it just makes sense.
Chris has a background in the wine industry, completing a Bachelor of Wine Marketing as well as working for various wineries, setting up and running cellar doors and selling wine both to on and off-premise.
Ben has a tech background, he started the first social media agency in Australia, has launched hundreds of website builds for various industries and was one of the first Facebook employees in Australia.
Combined, Chris and Ben started CRU using open source technology and have purely focused on developing their own subscription-based wine club and marketing automation, whilst allowing the open source technology (WordPress and Woocommerce) to consistently provide CMS and eCommerce updates.