Wine Club | CRU
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Wine Club

We know that every winery is special and that no two customers are the same. Your wine club needs to offer a tailored experience that delivers real value for your customers – whether they are a fresh wine fan looking to learn more or an experienced connoisseur.

CRU Wine Club (CRU club) is subscription based, meaning you don’t have to click a button to batch process – it happens automatically. Receive a wine club order just like any other order, dispatch and mark complete and that’s it!


  • Customer focused
  • ‘Choose Your Own’ or set packs
  • Rolling subscription or set months
  • Member self-management
  • Updatable custom wine mix prior to each shipment
  • Switch packs, quantities, and frequencies
  • Update credit cards and billing/shipping information
  • Automated payments – no batch processing
  • Suspend club shipments
  • Bulk switch for out of stock products
  • Bulk sync for adjusting pack line items
  • Integrates with Inventory Management platforms
  • Admin management of members
  • Tiered discounts
  • Tiered memberships

Request a Demo

Leave your email address and get access to an example of our wine club user experience.