Stunning Websites

Parallax scrolling, beautiful imagery, and engaging content weave a narrative from your winery to website. CRU utilise WordPress’ intuitive drag and drop visual composer for easy content management.

FEATURES

Intuitive eCommerce

Our eCommerce platform has been developed specifically for selling wine. Use highly customisable coupons alongside EDM platforms to roll out promotional incentives. Use rewards for reviews and referrals to increase sales from loyal customers and win back inactive customers through targeted communication and offers.

FEATURES

Powerful Marketing Automation

Turn browsers into customers, and one-off buyers into loyal purchasers. Our automated remarketing workflows will make sure your customer’s journey never ends at the checkout.

FEATURES

Integrate

Integrate your eCommerce site with accounting, logistics, payment gateways, inventory management, winery management software and more.

FEATURES

CRU combines a highly customisable Wine Club platform, and the most advanced marketing automation to build your loyal customers and grow your business.

CUSTOM WINE CLUB

Our automated, customisable tools are proven to generate significant club growth within a few short months. More product, delivery and quantity options lead to higher conversion rates. Create members online or at your cellar door and reward loyalty with tiered membership options for discounts, free shipping, and other benefits.

Proudly Built With
WordPress & WooCommerce

CRU is proudly built with WordPress & WooCommerce, which powers over 30% of all websites on the internet. CRU supercharges these platforms to drive higher order value, more frequent purchases and better intel to your customers purchase habits.

This means our builds are faster, the technology is far more advanced and the community of users is far greater.

Viva la open source!

JOIN OUR MAILING LIST

Get the latest stories and updates sent to your inbox.

Marketing
Automation

 

Turn browsers into customers, and one-off buyers into loyal purchasers. Follow-up marketing is the most effective way to drive more value out of each customer interaction.

  • Advanced Abandoned Cart
  • Automatic VIP/Membership
  • Referrals
  • Reward Reviews
  • Product & Order Follow-ups

 

There are over 20,000 trigger/action combinations to ensure you’re customers are targeted at the right time with the right content.

WEBSITE

Agnew

 

Agnew wines came to CRU needing a robust eCommerce solution to centralise their brands online. With three iconic brands; Audrey Wilkinson, Cockfighter’s Ghost & Pooles Rock, the ability to house all products in one location was paramount. Our solution involved the setup of a multi-site environment which allowed Agnew to sell products from all brands across all of their sites whilst managing the backend from a central location.

RECENT PROJECTS

WEBSITE

Shadowfax

 

CRU worked with Shadowfax Wines to create an elegant online presence combined with effortless eCommerce functionality. Incorporating all aspects of Shadowfax operations this website brings together content, online bookings, wine shop and subscription wine club options with an improved user experience. Simple navigation and clean design allow users to move through the many areas of the site with ease, discovering all that Shadowfax offers. 

RECENT PROJECTS

WEBSITE

McWilliams Cellar (eCommerce)

 

McWilliams needed a flexible eCommerce platform to manage their huge portfolio of products for their eCommerce and branded websites. Our solution was to build a multi-site environment enabling McWilliams to create and manage products in the one area and easily deploy to their ‘other’ sites with a click of a button.

RECENT PROJECTS

RECENT CLIENTS

Pain Free
Migration

Get up and running in no time from your current website provider. We’ve made the switch simple to ensure your customer data, historical order information and product information comes across easily.

We have developed migration tools for the following platforms:

  • shopify
  • Big Commerce
  • VIN65
  • Blackboxx
  • Magento
  • & many more

ALL WINERIES, ALL BUDGETS.

From fully-managed agency services, to customizable build-your-own websites, CRU has the perfect solution no matter how big or small your business is.

BUILD YOUR OWN

FROM

$699

Choose your theme, enter your content, and have a new site launched in days.

WE BUILD IT

FROM

$4,999

Sit back and watch the magic happen. A fully customized theme with unique content, developed and launched for your business.

AN ONGOING PARTNERSHIP

FROM

$9,999

Fully customised website creation with the ongoing support of a dedicated marketing and web development agency.