From One-Time Buyers to Raving Fans: The Secret to Growing a Thriving Subscription Business
In today’s noisy digital world, building a thriving subscription business is about more than just selling a product—it’s about creating an experience that keeps people coming back. With retention becoming the new growth strategy, the smartest businesses are doubling down on customer engagement and automation to nurture loyalty from day one.
The Loyalty Shift
Consumers today crave connection. In fact, a 2025 consumer engagement report shows 74% of customers engage with brands across multiple channels and expect a consistent, personalised experience.
That’s why businesses using tools like KCard—a branded digital card that lives in your customer’s phone—are leading the loyalty game. With automated reminders, geo-notifications, and CRM integration, KCard delivers timely, relevant interactions without adding complexity.
Real Results – Rathbone Wine Group
When Launchy.io and CRU teamed up with Rathbone Wine Group, the goal was to take their small wine club of 200 members and scale sustainably.
Within 12 months, they grew to over 800 members and doubled their average order value—all through smarter automation, a seamless onboarding experience, and the implementation of a digital loyalty wallet powered by KCard.
Read the case study – here
Retention-First Automation
Using Keap CRM automation, every customer journey was mapped out—from welcome emails and birthday offers, to re-engagement campaigns and member perks.
The KCard acted as both a communication channel and a loyalty tool, increasing repeat orders and customer satisfaction.
The Takeaway
The difference between a one-time buyer and a lifelong subscriber comes down to your systems. If you want to scale, you can’t rely on manual follow-ups and hope. You need automation that builds relationships, tools that deepen loyalty, and a strategy designed to evolve with your customer.
Ready to transform your customers into raving fans? Book a chat with Launchy and CRU today.
About the Author
Crystelle Topatan is the CEO and Head Automator at Launchy.io, Australia’s leading business automation agency. With over a decade of experience helping subscription-based businesses—from wineries to wellness brands—she specialises in turning chaos into clarity through smart systems, sales automation, and loyalty technology like KCard.
