CRU Relaunched

Hey there, CRU community!
 
We’re pumped to share some big news.
 
Since launching in 2013 as a winery-focused eCommerce agency, we evolved into a behind-the-scenes powerhouse—quietly supporting brands with hosting, tech, and maintenance. Now, we’re coming full circle with a renewed mission: helping direct-to-consumer brands—whether fully online or brick-and-mortar—build and grow high-performing subscription businesses.
 
Think of us as your go-to growth squad for levelling up your direct-to-consumer subscription game.
 
Read on to learn how we can support your subscription growth goals.

What’s the new CRU all about?

We’re doubling down on what we do best:

  • Building beautiful, high-performing websites on Shopify and WooCommerce

  • Supercharging functionality with the right apps and plugins, depending on your business requirements

  • Assist with subscription set up and strategy
  • Offering reliable hosting and ongoing website support for peace of mind

But here’s the game-changer:

We’re building a tight-knit network of expert partners to help with everything else—think automationpaid ads, email flows, AI SEO (some cool content coming on this soon), CRM integrations, loyalty & retention strategies and everything else along the marketing & sales value chain for subscription and loyalty businesses.

Whether you’re running a wine club, pet subscription, or beauty box, we’ve got the tailored support and tech to help you scale smarter—not harder.

 How does this help you?

It all starts with a strategy call. We dive deep into your setup—how you’re selling, what’s working, and where the gaps are.

Some examples of how CRU & our partner network help:

  • Defining whether growth issues are technology, strategy or personnel
  • Cleaning up and segmenting your email list to improve deliverability and engagement
  • Giving your onboarding sequence a glow-up to retain new subscribers from day one
  • Integrating tools like Keap & Point of Sale for a 360-degree customer view
  • Rebuilding your tech stack to support scale without growing headcount

We bring together in-house expertise with our trusted partner network to deliver end-to-end solutions—so you don’t have to cobble together contractors or grow a massive internal team.

From quick wins to full transformations, CRU is here to help subscription brands grow with clarity, consistency, and confidence.

 

Content That Drives Action

We’re committed to sharing fresh, actionable content every week—whether it’s through our newsletter, blog, or LinkedIn. Expect insights, strategy ideas, and practical tips you can implement right away.

From subscription tools and automation to email flows, AI, and growth strategy, we’ll cover the topics that matter most. You’ll also hear from guest consultants and specialists who bring their expertise straight to the CRU blog.

And if you hit a roadblock? CRU and our partners are here to help you turn plans into progress.

 Growing Our Partnership Network

As we expand, we’re actively looking to grow our partner network.

If you’re a consultant or agency that has helped subscription businesses succeed—whether through tech, strategy, marketing, or operations—we’d love to talk.

We’re looking for experts who:

  • Understand the subscription business model both single product & subscription boxes/clubs

  • Have a proven track record of delivering tangible results

  • Offer services that align with or complement our existing work (check out our Services page)

  • Or provide something unique that subscription brands would thrive on using

We’re not just building a referral list—we’re building long-term, collaborative partnerships that unlock real growth for the businesses we serve. If that sounds like you, get in touch. Let’s grow together.


We’re beyond excited about this next chapter of CRU. With over a 13 years of experience in the subscription space, we’re bringing our A-game—and inviting you to come along for the ride.

✅ Follow us on LinkedIn
✅ Subscribe to our newsletter for growth tips and playbooks
✅ Look out for guest content from our partner network

Whether you’re ready to work with us or just want to learn how to grow your subscription business better, we’re going to be supplying  resources, insights, and real-world experience to support your journey.

Ready to grow smarter and faster?
Your subscription success squad is here.

At CRU we focus on subscriptions, platforms, website development, hosting & support and all the parts of puzzle that an online brand requires but doesn't have the in-house skill set. CRU brings the skills and the network of skills without having to shop around for the right fit.

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