CRU Relaunched

What’s the new CRU all about?
We’re doubling down on what we do best:
Building beautiful, high-performing websites on Shopify and WooCommerce
Supercharging functionality with the right apps and plugins, depending on your business requirements
- Assist with subscription set up and strategy
Offering reliable hosting and ongoing website support for peace of mind
But here’s the game-changer:
We’re building a tight-knit network of expert partners to help with everything else—think automation, paid ads, email flows, AI SEO (some cool content coming on this soon), CRM integrations, loyalty & retention strategies and everything else along the marketing & sales value chain for subscription and loyalty businesses.
Whether you’re running a wine club, pet subscription, or beauty box, we’ve got the tailored support and tech to help you scale smarter—not harder.
How does this help you?
It all starts with a strategy call. We dive deep into your setup—how you’re selling, what’s working, and where the gaps are.
Some examples of how CRU & our partner network help:
- Defining whether growth issues are technology, strategy or personnel
- Cleaning up and segmenting your email list to improve deliverability and engagement
- Giving your onboarding sequence a glow-up to retain new subscribers from day one
- Integrating tools like Keap & Point of Sale for a 360-degree customer view
- Rebuilding your tech stack to support scale without growing headcount
We bring together in-house expertise with our trusted partner network to deliver end-to-end solutions—so you don’t have to cobble together contractors or grow a massive internal team.
From quick wins to full transformations, CRU is here to help subscription brands grow with clarity, consistency, and confidence.
Content That Drives Action
We’re committed to sharing fresh, actionable content every week—whether it’s through our newsletter, blog, or LinkedIn. Expect insights, strategy ideas, and practical tips you can implement right away.
From subscription tools and automation to email flows, AI, and growth strategy, we’ll cover the topics that matter most. You’ll also hear from guest consultants and specialists who bring their expertise straight to the CRU blog.
And if you hit a roadblock? CRU and our partners are here to help you turn plans into progress.

Growing Our Partnership Network
As we expand, we’re actively looking to grow our partner network.
If you’re a consultant or agency that has helped subscription businesses succeed—whether through tech, strategy, marketing, or operations—we’d love to talk.
We’re looking for experts who:
Understand the subscription business model both single product & subscription boxes/clubs
Have a proven track record of delivering tangible results
Offer services that align with or complement our existing work (check out our Services page)
Or provide something unique that subscription brands would thrive on using
We’re not just building a referral list—we’re building long-term, collaborative partnerships that unlock real growth for the businesses we serve. If that sounds like you, get in touch. Let’s grow together.
We’re beyond excited about this next chapter of CRU. With over a 13 years of experience in the subscription space, we’re bringing our A-game—and inviting you to come along for the ride.
Follow us on LinkedIn
Subscribe to our newsletter for growth tips and playbooks
Look out for guest content from our partner network
Whether you’re ready to work with us or just want to learn how to grow your subscription business better, we’re going to be supplying resources, insights, and real-world experience to support your journey.
Ready to grow smarter and faster?
Your subscription success squad is here.

Chris Mulhallen
CRU Subscription Agency - Owner
Join me on LinkedIn for subscription and eCommerce content