SEO

What Is Facebook Pixel? Facebook pixel is a web analytics script and tool that optimises Facebook advertising effectiveness. It helps you better understand what actions people take on your website.  The pixel is a script added to the code of a website and is found in the Event Manager...

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code. Here’s a very simple example of how Google Tag Manager...

As a store owner, you need data to succeed in your online business. Collecting data is only possible when you have integrated eCommerce tracking into your store. Benefits of Ecommerce Tracking Find the number of visitors coming to your website and their location.Find the demographics of these...

What is Google Analytics 4? Google announced on the 14th Of October 2020, that Google Analytics 4 is the new website and application analytics platform from Google. This is an upgraded version that ticks many boxes for marketers. So, what are the benefits? Customer-centric Measurement This latest version is...